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Haller, Norbert

Ultra Motor, Head of Design


Born 1969 in Berlin, Germany

Staff Editor: Please tell us something about your career and profession.
Norbert Haller: My passion is bicycles, since I started racing BMX and MTB in 1985.
I studied Industrial design at the University of Arts in Berlin, Germany, in 1992, focused on transportation design. 1998 I founded Craftsmen Design with a friend, since this time we are working in the LEV and bicycle field for customers in Europe, USA, and Asia. Since 2007 I am leading the design department of Ultra Motor.

SE: When and how did you get involved in LEVs?
NB: I was disappointed of all electric vehicle designs I‘ve seen, when I was studying, so I made my degree (1998) on new electric vehicle concepts and designs in cooperation with Hawk Bikes and Audi.

SE: What is your personal motivation to work in LEVs?
NB:Electric Vehicles are the future and LEVs will be a big part of it, but at this time the breakthrough has not happened. Products have to fulfill many demands in addition to the design. I‘m focused on high quality design work and new concepts that fulfill these demands.

Contact information:
Norbert Haller
Ultra Motor
Adalbertstr. 20
D, 10785 Berlin
Tel.: +49 (0)30 23003081 /82Fax

Languages: German, English

Last updated: 2 February 2010



27th to 30th March 2019, taipei, Taiwan, Taipei Cycle Show

29th to 31st March 2019, Praha, Czech Republic, For Bikes CZ

6th to 7th April 2019, Bocholt, Germany, Radtrends Bocholt

27th und 28th April 2019, Berlin, Germany, Velo Berlin

27th April 2019,
Berlin, Germany,
Pedelec Awards Ceremony VELOBerlin

13th to 18th May 2019,
Tanna, Germany
Prototype Pedelec Test

21st June 2019, Westendorf, Kitzbühel Alps, Austria
E-Bike Convention

22nd and 23rd June 2019, Westendorf, Austria, E-bike Festival Kitzbüheler Alpen

12th to 15th September 2019, Birmingham, England, The Cycle Show Birmingham

5th to 10th November 2019, Milan, Italy, EICMA

all events...




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