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Global Opportunity of E-Bike

By Grace S. Ruan
President of Wheel Giant, Taiwan
LEV Conference, Taipei, March 2005

 

 
In her speech, Grace S. Ruan provided an overview of the Taiwanese bicycle and electric bicycle industry. A big issue for Taiwan is, of course, the competition from China. The People’s Republic produced 78.5 million bicycles in 2004, two thirds of the world production. 51 million were for export, 80% to the American mass market. 45 % of the exported bikes came from Taiwan-owned companies. Since 1988, about 300 companies moved from Taiwan to Mainland China and Vietnam, most of them to China. Taiwan exported 4.3 million bicycles in 2004, which is about 85% of the island’s production. The EU cancelled anti-dumping sanctions against Taiwan’s bicycle companies in Febuary 2004 but the rising raw material costs are posing another challenge. As key factors for the future of Taiwan’s bicycle industry, Grace S. Ruan required a clear positioning, innovative product design, brand marketing and international strategic alliances.

As far as electric bicycles are concerned, Taiwan manufactured less than 30,000 units and exported less than 5,000 pedelecs in 2004. Taiwan is still the World’s leading exporter of electric motors. The quality of controllers and batteries is increasing, quality and safety certificates are mandatory.


Back to Conference Agenda: English / Deutsch

 
 

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21st to 24th February, Essen, Germany, Fahrrad Essen

27th to 30th March 2019, taipei, Taiwan, Taipei Cycle Show

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27th und 28th April 2019, Berlin, Germany, Velo Berlin

6th to 9th May 2019, Shanghai, China, China Cycle Show

21st June 2019, Westendorf, Kitzbühel Alps, Austria
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