Vehiculos Verdes and ExtraEnergy will run a promotional program for pedelecs in the historic town of Baeza in Andalusia, Spain. The “Pro Pedelec España“ (PPE) program aims to increase the awareness of pedelecs. Manufacturers are invited to participate in this summer promotion, which will run from 20 June to 30 September 2009.
 

 
Baeza is a town in Andalusia, Spain, with about 15,000 inhabitants. It is located in the province of Jaén,  where Baeza and Ubeda were added to the UNESCO World Heritage Sites list in 2003. Hot summers and cold winters characterize the place just as much as people's hospitality, good food, and narrow old streets between many old buildings which let visitors feel the pulse of history.

Primary intentions
The primary intentions will be:
• To inform the society of the different pedelecs in the market.
• To have a place to try most of them, before buying.
• Introduce the benefits and all of its features and advantages.
• To draft a continuous recruitment of new distributors.

Supprting actions include:
• Organizing guided tours, around Baeza town and the area.
• A one time per month Pedelec Information Program to schools in Baeza and Ubeda.
• Tests events one time a month in the town squares of adjacent towns.

POPULO Servicios turísticos will run the guided tours and the local promotion. Many visitors are expected to come to the 90m2 show room and to take part in “around the town” electric pedalling experience.


For Manufacturers
All manufacturers are invited to take part in this 4 and half months summer action, from 20 June until 30 September. Please download the registration form and send it to ExtraEnergy before 15 June to ExtraEnergy.

Application form (PDF download 108KB)

More about the Pro Pedelec Program in Baeza
(PDF download, 636 KB)

More information at vehiculosverdes.com


8 June 2009